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Here It Goes Again — Ok Go

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2006 single by OK Go

"Hither It Goes Again"
Here It Goes Again.jpg
Unmarried past OK Go
from the album Oh No
B-side "The Lovecats"
Released September 25, 2006 (2006-09-25)
Studio Gula Studion (Malmö, Sweden)
Length 3:00
Label
  • Capitol
  • EMI
Songwriter(due south) Damian Kulash
Producer(southward) Tore Johansson
OK Go singles chronology
"Invincible"
(2006) 		"Here It Goes Once more"
(2006) 		"WTF?"
(2009)

"Hither It Goes Again" is a song past American rock ring OK Get, the fifth single released from their second studio album, Oh No (2005). It was the band'south only single to nautical chart on the The states Billboard Hot 100 until "I Won't Let You Downwardly" in Nov 2014 and peaked at number 36 on the UK Singles Chart, giving the band their 2nd UK meridian-40 hit. The music video, featuring the band dancing on treadmills, became a staple on YouTube, at one time existence one of their most watched videos with over 53 1000000 views.

The single's B-side, "The Lovecats", is a cover of the song by the Cure and was previously included on the band'south Do What You Desire EP and the single "A 1000000 Means". An alternate version was nicknamed "United kingdom of great britain and northern ireland Surf".

Limerick and recording [edit]

Written past Damian Kulash Jr., the three-minute "Hither Information technology Goes Again" is set in mutual time at a "Moderately fast rock" tempo of 144 beats per infinitesimal. It is composed in the key of C major, with the vocal range spanning from C4 to Aiv.[1] Kulash also sang and played the guitar in the original mix, which was produced by Tore Johansson with co-production done past Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Duncan was another guitarist on the rails. Other instruments on the recording include drums performed by Dan Konopka and bass past Tim Nordwind. David Carlsson and Petter Lindgård were the song'due south engineers, with Jens Lindgård existence the engineering science assistant. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Hamlet Recorder in Los Angeles by Dave Sardy, and finally mastered by Robert Vosgien at Capitol Mastering, also in Los Angeles.[2]

Commercial performance [edit]

On the American Billboard Hot 100 chart, result dated September xvi, 2006, "Hither Information technology Goes Over again" debuted at number 87,[iii] and by the adjacent week it rose to its elevation into the meridian 40 at 38.[4] The rail lasted a total of 20 weeks.[5] Additionally, information technology reached into the peak xl onto the Popular 100 at number 34,[6] as well equally number 17 on the Adult Superlative twoscore[vii] and Alternative Songs charts.[8] "Here It Goes Again" was also a Top 40 hit in other countries. On the Great britain Singles Chart, it debuted at number 36,[9] while on the Official New Zealand Music Chart its peak position was 28.[10] In Australia, the song began at number 67 on the ARIA top 100 singles nautical chart, and rose to 63 the next calendar week and also topped the Hitseekers chart, which surveys tracks by bands that take not reached into the pinnacle 50 of the master chart.[11]

Music video [edit]

The music video of the vocal is an elaborate performance of the ring dancing on 8 treadmills, bundled in two rows of iv and in alternating reverse directions, in a single continuous take. Choreographed and co-directed by the band and atomic number 82 singer Damian Kulash's sister Trish Sie, it took a total of seventeen attempts to complete the video.[12] As in the band'due south video for "A Million Ways", Tim Nordwind lip-syncs the atomic number 82 vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006, and has been viewed over 53 million times. It premiered on VH1'southward Acme 20 Countdown that same twenty-four hours. OK Become performed the trip the light fantastic routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Award for All-time Brusk Form Music Video and the 2006 YouTube awards for Most Creative Video.

In "The Must List" on the August 18, 2006, result of Amusement Weekly, the video was ranked number ix: "The votes have been tallied, and this twelvemonth'southward laurels for All-time Employ of Treadmills in an Alt-Pop Music Video goes to... http://okgo.net/news.aspx".[13] In July 2011, the music video was named i of "The 30 All-TIME Best Music Videos" by Fourth dimension Magazine.[14]

U.k. Surf Mix [edit]

During the summer of 2006, the band recorded a slower version of "Here It Goes Again" "in their attic".[15] This version, dubbed "Great britain Surf" or the "UK Surf Mix", was released on iTunes in the UK the same day as the single. After existence featured in the Jan 2007 Grey's Anatomy episode "Dandy Expectations", it was released in the US through iTunes on February i, 2007, as a digital download.

Rail listings [edit]

Credits and personnel [edit]

Credits are adjusted from liner notes of the unmarried release.[two]

Locations

  • Recorded at Gula Studion in Malmö, Sweden
  • Mixed at The Hamlet Recorder in Los Angeles, California
  • Mastered at Capitol Mastering in Los Angeles, California

Personnel

  • Songwriting, vocals, guitar – Damian Kulash Jr.
  • Production – Tore Johansson
  • Co-product – Eric Drew Feldman, Howard Willing, Ken Sluiter
  • Technology – David Carlsson, Petter Lindgård
  • Assistant engineering – Jens Lindgård
  • Guitar – Andy Duncan
  • Bass – Tim Nordwind
  • Drums – Dan Konopka
  • Mixing – Dave Sardy
  • Mastering – Robert Vosgien

Charts [edit]

Release history [edit]

In pop civilization [edit]

Co-ordinate to MTV Games'south Paul McGooyer, the video game Stone Band helped to spur further interest in the band.[24] The E3 2016 trailer for Lego Dimensions features the song.[25] Parodies of the video have appeared on The Simpsons, The Adequately OddParents, Foster's Domicile for Imaginary Friends, and Kuu Kuu Harajuku (created past Gwen Stefani).[26]

References [edit]

  1. ^ "OK Go – Here It Goes Again Sheet Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved Oct 16, 2012.
  2. ^ a b c Hither It Goes Again (European unmarried-sided 7-inch vinyl disc). OK Become. Capitol Records. 2006. ANGES22, 0094637520871. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  3. ^ "The Billboard Hot 100: September xvi, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  4. ^ "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September nine, 2014.
  5. ^ a b "OK Become Chart History (Hot 100)". Billboard. Retrieved September nine, 2014.
  6. ^ a b "Oh No – OK Go Awards". Allmusic. Rovi Corporation. Retrieved September 9, 2014.
  7. ^ a b "OK Go Chart History (Adult Pop Songs)". Billboard. Retrieved September 9, 2014.
  8. ^ a b "OK Get Chart History (Culling Airplay)". Billboard. Retrieved September 9, 2014.
  9. ^ a b "Official Singles Chart Top 100". Official Charts Company. Retrieved September 10, 2014.
  10. ^ a b "OK Get – Here It Goes Again". Top 40 Singles. Retrieved September 9, 2014.
  11. ^ a b c "Result 870" ARIA Top 100 Singles. National Library of Australia. Retrieved September 24, 2020.
  12. ^ "Here Goes 'OK Go' Once more". CBS News. October 26, 2006.
  13. ^ "The Must List: August 18, 2006". Entertainment Weekly. Fourth dimension Inc. Baronial 11, 2006. Retrieved October five, 2014.
  14. ^ Claire Suddath (July 28, 2011). "The 30 All-Fourth dimension All-time Music Videos - OK Go, 'Here It Goes Again'". Time. Archived from the original on September 26, 2011. Retrieved August 19, 2011.
  15. ^ OK Get - news Archived September 27, 2007, at the Wayback Machine
  16. ^ Here It Goes Over again (U.s. promo maxi-CD). OK Go. Capitol Records. 2006. DPRO 0946 3 75213 ii 8. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ Hither It Goes Again (European CD single liner notes). OK Go. Capitol Records. 2006. ANGECD22, 0094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ Here It Goes Again (Australian CD unmarried liner notes). OK Get. Capitol Records. 2006. 094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  19. ^ Here It Goes Once again (New Zealand CD unmarried liner notes). OK Become. EMI Records. 2007. 3868350. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  20. ^ "Official Scottish Singles Sales Chart Acme 100". Official Charts Company. Retrieved June 7, 2018.
  21. ^ "FMQB Airplay Archive: Modern Stone". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  22. ^ "FMQB: CHR". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  23. ^ "The ARIA Report: New Releases Singles – Week Commencing 23rd Oct 2006" (PDF). ARIA. October 23, 2006. p. 30. Archived from the original (PDF) on February 23, 2008. Retrieved Feb 22, 2022.
  24. ^ Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Move". IGN . Retrieved September 27, 2010.
  25. ^ LEGO Dimensions (June 9, 2016), LEGO Dimensions: E3 Trailer - New Adventures Await!, archived from the original on December 13, 2021, retrieved June 15, 2016
  26. ^ Lollapalooza 2011: Q&A with OK Go from United states of america Today, past Brandon James Smith, published August 3, 2011, retrieved September 27, 2011

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Source: https://en.wikipedia.org/wiki/Here_It_Goes_Again

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